Happy Water
Joy Philosophy
The concept of JoyAqua was inspired and developed from the Quantic Physics theory and experiments with water presented by Masaru Emoto, who discovered that intentions or thoughts -which are non physic-, can be transferred into a physical element such as water. He found that by giving positive or negative intentions into the water its molecules react and change its physical structure. Proving that water responds to what we feel and think, that water is sensitive to emotions.
The ‘Joy’ ingredient was transferred by exposing the water to 100 smiles before selling it. The ‘Joy’ ingredient is intended to change the mood of the consumer into a more joyous state in a subtle way.
JoyAqua is not ordinary water, it is water that comes from smiles and wants to provoke and disseminate smiles, a special water to smile too and to smile with, a “Happy Water”.
